EXPERIENCE:

2013 – present     Marketing Development Strategist, LivingSocial, National Sales, Nashville, TN.
• Lead ideation and pitch development for LivingSocial’s integrated marketing opportunities across its digital, social, and event platforms.
• Spearhead the creation of a music-based advertising solutions program that integrates brands and music artists into the LivingSocial platform digitally and through custom, branded live events.
• Collaborate with internal teams, strategic partners, and prospective clients to design programs that meet client goals and engage LivingSocial members through authentically-branded experiences.
• Design, create, and present new business pitches, proposals, and recaps.
• Responsible for creation of nearly $2MM in sponsorship revenue.
• Department lead for building quantitative, data-­driven stories for why a brand aligns with LivingSocial’s platform and audience, primarily using comScore.

Client examples include: Toyota, Mazda, MasterCard, Zappos, Aquafina, and Starbucks.  

2011 – 2013    Marketing Director, Premiere Networks/iHeartMedia, Marketing Solutions, Sherman Oaks, CA. 
• Responsible for marketing all 90+ Premiere Networks programs and services to radio industry and consumers, including Entertainment, Talk, Morning Show, Prep, and Production properties.
• Oversaw every facet of the marketing process, including brand and campaign development, project management, strategy/ad placement, copywriting, art direction, photo shoots, and music supervision. 
• Spearheaded the creation of marketing materials such as billboards, videos, print/digital ads, logos, one-sheets, embedded emails, brochures, pitch kits, and TV commercials.
• Served as Creative Director for major client presentations, including Chevy, The Home Depot, and Walgreens. 
• Ideated integrated marketing opportunities for clients within the iHeartMedia platform
• Conferred with department heads and senior executives to discuss marketing strategy and implementation.                                                                                                               
• Built and managed annual marketing budget of more than $300,000; consistently delivered marketing campaigns under or at budget.
• Oversaw department designers and production schedule; supervised department internship program.

Worked with talent such as: Ryan Seacrest, Bobby Bones, Steve Harvey, Nikki Sixx, Elvis Duran, Mario Lopez, Blair Garner, Big D & Bubba, Crook & Chase, Casey Kasem, and more. 

2006 – 2010    Marketing Manager, Premiere Networks, Marketing, Advertising, & Creative Services, Sherman Oaks, CA.
• Managed B2B marketing for Premiere Networks Entertainment, Morning shows, Prep, and Production properties.
• Responsible for every facet of the marketing process, including brand and campaign development, project management, strategy/ad placement, copywriting, art direction, photo shoots, and music supervision. 
• Created billboards, videos, print/digital ads, logos, one-sheets, emails, brochures, pitch kits, and direct mail.
• Conferred with department heads and senior executives to discuss marketing strategy and implementation.
• Managed department production schedule.

2004 – 2005    Marketing Coordinator, Premiere Networks, Marketing, Advertising, & Creative Services, Sherman Oaks, CA.
• Coordinated marketing efforts for all Premiere Networks properties to radio industry and clients.
• Worked closely with SVP of Marketing on brand and campaign development, project management, strategy/ad placement, and copywriting.
• Managed creation, production, and placement of marketing materials, including billboards, video/sizzle reels, print/online ads, logos, one-sheets, embedded emails, brochures, pitch kits, direct mail, and promo items.
• Responsible for maintaining and creating department production schedule.

2003 – 2004    Marketing Coordinator, Twentieth Century Fox, International Home Entertainment, Century City, CA.
• Supported Marketing department in all efforts, including developing presentations, generating release strategies, DVD content, and preparing sales reports.
• Created release and marketing strategy for The Sound of Music: 40th Anniversary Edition.
• Produced interactive CDs for titles such as Garfield, Cheaper By The Dozen, and Just Married.
• Developed campaign reels and presentations for Daredevil, X-Men 2, and League of Extraordinary Gentlemen.

2002 – 2003    National Promotions Manager, Entertainment Marketing Group, Santa Monica, CA.
• Booked national radio promotions for music, TV, film, publishing, and home video.
• Partnered with companies to secure grand prizing for promotions. 
• Wrote radio copy for clients and prizing partners.
• Produced post-event analysis for clients. 

Worked with clients and partners such as: Universal Television, Twentieth Century Fox, EMI, Gibson, Southwest Airlines, Rock Star Energy Drink, Replay TV, Rio Players, and Doubleday Publishing.

EDUCATION:    

Stanford University
Bachelor of Arts in English, 2002.

CONTACT:    

jennifermquiroz@gmail.com