An integration of the 2014 Corolla into LivingSocial’s own 5K Dance Party - a glow-in-the-dark fun run that culminated in an epic dance party

The promotion included:

* Digital media promotion

* On-site vehicles decked out in “glow gear”

* Branded glow bracelets, beach balls, and stunner shades

* Animated .gif photo booth opportunities

* Integration of the Shy Kidx - the DJ from their commercials - into the dance party.

A SOLD OUT, free Zappos-branded ‘Glow And Flow’ yoga event at Zappos headquarters in Las Vegas, including:

* Yoga sessions hosted by renowned instructor Katie Brauer

* Branded glow-in-the-dark yoga mats

* Live DJ and black lighting 

* Glow gear and body paint

* Onsite kiosks for Zappos' top apparel brands

* Infused fruit water stations

* Complimentary juice from Suja Juice

* Social media photo booth

* Interactive games and giveaways

A first-to-market, interactive, rich media experience designed to promote “The Bold New Camry” by enabling consumers to curate their own Bold, Bolder, and Boldest LivingSocial adventures 

An incentive program designed to drive awareness, use, and enrollment of Citi Wallet/MasterPass by giving LivingSocial members  $20 in LivingSocial DealBucks when they used Citi Wallet/MasterPass at checkout

LivingSocial drove awareness and excitement for Aquafina through an enter-to-win sweepstakes where members could win up to $5000 in LivingSocial Deal Bucks