5K Dance Party Presented By Corolla
An integration of the 2014 Corolla into LivingSocial’s own 5K Dance Party - a glow-in-the-dark fun run that culminated in an epic dance party.
The promotion included:
- Digital media promotion
- On-site vehicles decked out in “glow gear”
- Branded glow bracelets, beach balls, and stunner shades
- Animated .gif photo booth opportunities
- Integration of the Shy Kidx - the DJ from their commercials - into the dance party